We sat down with the team, agreed what the business needed to achieve, and charted a two-year content route. Every page title and description was refreshed, thin blog posts were rewritten properly, and dead-weight pages were cut — sharpening how the whole site read to search engines.
Impression share on Google began climbing within a fortnight, with click-through rate following close behind. More visits meant more data — which fed straight back into stronger landing pages and better conversion.
- 24-month content route agreed up front
- Sitewide titles & descriptions refreshed
- Weak posts rewritten · irrelevant pages removed
0 wksTo the first lift in Google impressions
0 moOf content charted and under way
↑↑↑Impressions → CTR → conversions