The field journal
Practical guides and field notes on SEO, PPC, content and YouTube — from the Exeter SEO Solutions team.
Learn the most common PPC mistakes, how to avoid costly pitfalls, and proven strategies to optimise your campaigns and maximise your return on investment.
SEOA guide to the most common SEO mistakes new websites make, from keyword research and on-page optimisation to backlinks, plus tips to correct them.
SEOA step-by-step guide to running a competitor SEO analysis: find rivals, analyse keywords, backlinks, on-page and content strategies, then act on the insights.
SEODiscover how content marketing and SEO work together to drive organic traffic, build authority, and grow brand visibility, plus tips, trends, and tools.
SEODiscover 10 ways to repurpose existing content for SEO success, plus optimisation tips, tools, common mistakes to avoid and how to measure your ROI.
SEOA comprehensive guide to essential SEO tools for keyword research, on-page optimization, backlinks, analytics, content, local, mobile, and audits.
SEOLearn how Google's E-A-T principles (Expertise, Authoritativeness, Trustworthiness) shape search rankings and how to apply them in your SEO strategy.
SEOLearn how to measure SEO success by tracking the right KPIs: organic traffic, keyword rankings, conversion rates, backlink quality and page load speed.
MarketingA complete checklist for launching a new website: setting goals, choosing a domain, hosting, design, SEO content, security, marketing and performance.
SEODiscover how local SEO boosts your visibility in local search results, from optimising your website and Google My Business to creating localised content.
SEODiscover why long-tail keywords matter in SEO, how to find them, and how to craft content that drives targeted traffic and higher conversions.
YouTubeDiscover advanced YouTube SEO tactics, from keyword research and titles to thumbnails, backlinks and analytics, to boost your channel's visibility and rankings.
PPCLearn how to write compelling PPC ads that convert: from understanding your audience and crafting headlines to keywords, A/B testing, and strong CTAs.
PPCA beginner's guide to Pay-Per-Click (PPC) marketing: learn the basics, set up your first campaign, pick keywords, write ad copy, and optimise for results.
YouTubeDiscover how a YouTube channel helps small businesses reach wider audiences, build brand awareness, create engaging content, monetize, and boost their marketing.
SEOLearn the basics of technical SEO and how optimising your website's backend, speed, structured data, XML sitemaps and security improves rankings.
YouTubeDiscover how video testimonials on YouTube build trust, showcase authenticity, and boost business credibility, plus tips to craft and measure them.
SEOLearn how user intent shapes SEO success, from search behaviour and psychology to aligning content, optimising experience, and future search trends.
MarketingLearn when to use SEO, PPC, and YouTube, how to budget and measure each channel, and how to integrate all three for a holistic strategy that drives growth.