WHY LOCAL SEO IS IMPORTANT
In Exeter's lively community, making your business noticeable to customers is crucial.
The map beside this text illustrates the sheer volume of local searches for various services within Exeter, highlighting the opportunity for your business to be discovered by potential customers right when they need you.
Our goal is to ensure that your business is prominently displayed when potential customers in Exeter look for services like yours - be it a hairdresser, a café, a personal trainer or a cleaner.
With countless choices just a click away, ensuring your business stands out is crucial for success in Exeter's bustling marketplace.
Pizza in Exeter - 2,500+ monthly searches!
Pubs in Exeter - 1,500+ monthly searches!
Cafe in Exeter - 2,500+ monthly searches!
Restaurant in Exeter - 12,000+ monthly searches!
Escape Rooms Exeter - 3,500+ monthly searches!
Personal Trainer Exeter - 500+ monthly searches!
Exeter Gyms - 5,000+ monthly searches!
Exeter Jobs - 30,000+ monthly searches!
Hairdresser Exeter - 3,000+ monthly searches!
Exeter Barbers - 2,500+ monthly searches!
Exeter Cleaners - 4,500+ monthly searches!
Local SEO optimises your online presence to attract more business from relevant local searches. It works by targeting geographic-specific queries and ensuring your business appears in local search results, especially on Google Maps and local listings.
Absolutely, especially for businesses looking to attract customers in their vicinity. It's cost-effective and has a high ROI, as it connects you with customers exactly when they’re looking for your services.
Any business that serves a specific geographic area or has a brick-and-mortar location can benefit from local SEO. This includes service providers, retailers, restaurants, and more.
Local SEO is critical as it ensures your business is found by local customers. It increases your visibility and drives foot traffic, which is essential for sales and building local brand awareness.
Our pricing starts from £1,500 but the cost can vary depending on your business size, competition, and goals. We offer bespoke pricing to match your needs and ensure you get the best return on your investment.
Local SEO focuses on optimising your business for a specific locality, so you appear in searches in that area. Traditional SEO targets broader keywords and is not location-specific.
Seeing results from local SEO can vary significantly based on several factors, such as the current online presence of the business, the level of local competition, and the consistency of SEO efforts.
Typically, businesses will see some improvement in their local search rankings within a few months, but it can take 6 to 12 months to see substantial results.
Google Ads is a pay-per-click service where you pay for top slots on Google. Local SEO organically improves your rankings over time without per-click costs, focusing on long-term growth.
We also optimize Google My Business profiles to fully utilize all available features, such as posts, Q&A, and reviews, which can help a business to feature prominently in local pack results.
For off-page SEO, we focus on acquiring backlinks from reputable local sources such as business associations, local media outlets, and events, reinforcing the business's local relevance and authority.
LOCAL SEO is an investment
Local SEO is about being seen and being chosen. Our services are designed to increase your visibility in local searches, but our ultimate goal is to drive more leads and sales to your business.
We focus on converting local searches into actual customers, ensuring your business grows and thrives.
By implementing targeted local SEO strategies, you can rise above the competition and capture the attention of those actively seeking your services.
Having the highest online presence for Local SEO can significantly benefit your business in several ways:
Users are more likely to click on the first few listings they see when they perform a search. This higher visibility translates to more traffic to your website, which can lead to more leads and customers.
Being number one in search results typically leads to higher click-through rates, and because local searches often have high purchase intent, this often translates directly into higher conversion rates. People searching for local services are usually closer to making a decision, so the top position can capture these ready-to-act customers.
Users often perceive the top listings in search results as more credible and authoritative. Being number one can therefore enhance the perceived trustworthiness of your business. A high-ranking position can signal to customers that your business is a leader in the local market and that search engines have 'endorsed' your content as relevant and of high quality.
Being at the top of the search engines means you are ahead of the competition regarding online presence. It allows you to capture the market share before your competitors, and being consistently at the top can make it difficult for competitors to overtake you. This can be particularly important in local SEO, where being the first business a potential customer finds can be the difference between making a sale and not.
While climbing to the top of local SERPs requires an initial investment in SEO, once you're there, it becomes a very cost-effective marketing strategy. Unlike paid advertising which requires ongoing spend, organic traffic from search engines does not cost per click or impression, meaning you can enjoy sustained traffic without additional advertising costs.
A top-ranking position solidifies your brand's authority in the local market. It makes your business a household name and the first choice for local consumers. Over time, this market dominance can build a strong local customer base that's loyal and provides repeat business.
Our Local SEO Services Include:
Google My Business Optimisation: We ensure your GMB profile is fully optimised, accurate, and appealing, making it easier for customers to find you, learn about you, and reach out to you.
Local Citations: Consistency is key. We manage your business listings across the web to ensure your information is accurate and consistent, boosting your local search rankings.
Keyword Targeting: We research and implement local keywords that your potential customers use, integrating them seamlessly into your content, from your website to your online profiles.
Local Link Building: Building a solid local backlink profile is essential. We connect with reputable local websites to increase your site’s authority and relevance in local search results.
Reviews and Reputation Management: Positive reviews boost your visibility and trustworthiness. We guide you on increasing genuine customer reviews and managing your online reputation effectively.
Let’s Connect Your Business with the Exeter Community
Every business is unique, and so are our Local SEO strategies. We dive deep into understanding your business, your competition, and your target audience. This allows us to craft a strategy that’s effective and also reflective of your business values and community presence.
We provide clear, measurable results that show you exactly how your business is benefiting from our Local SEO expertise.
