Industry · online retail
Online shops live or die by category and product visibility. We turn organic search into a dependable revenue channel — the right pages ranking for the searches that end in a sale.
Most ecommerce organic revenue comes from category pages — the high-intent “buy [product]” searches — not the homepage. Get those ranking and the rest follows.
But scale brings problems: thousands of URLs, faceted navigation, duplicate and out-of-stock pages, and crawl budget bleeding away. We fix the technical foundation and optimise the pages that actually convert.
Optimised collection and product pages targeting the commercial searches that end in a sale.
Crawl budget, faceted navigation, canonicals, pagination and out-of-stock handling — done right at scale.
Fast, stable pages that lift both rankings and conversion — Core Web Vitals tuned.
Buying guides and links that capture research-stage shoppers and build domain strength.
Ecommerce SEO is about scale and structure. You’re optimising hundreds or thousands of product and category pages, managing crawl budget and faceted navigation, handling out-of-stock and duplicate URLs, and competing on commercial terms. It’s as much technical SEO as content.
Category (collection) pages usually drive the most organic revenue — they target the high-intent “buy [product type]” searches. We optimise those first, then product pages, then supporting content that captures research-stage shoppers.
Yes — Shopify, WooCommerce, Magento and most major platforms. Each has its own SEO quirks (URL structure, faceted nav, app bloat) and we tune for the one you’re on.
Carefully — canonical tags, parameter handling, pagination, and faceted-navigation rules to stop search engines wasting crawl budget on near-duplicate URLs, plus fast page speed which directly affects both rankings and conversion.
Category and technical wins can show within a few months; building authority to rank for competitive product terms takes 6–12. Ecommerce is more contested than local services, so consistency compounds.
Base camp
Tell us where your business stands today and we'll chart the route to page one — and walk it with you. No gimmicks, just real solutions.
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